I feel that everybody has 'sustainable efforts' in the back of their mind. Everybody cares...or should care...about their personal effect on the environment. However, how much do we really know about the companies and brands we support, when in reality their impact on our environment is much more vast than that of our own. Personally, I have done not as much research as I would like in order to fully understand my personal impact on the environment, and that of the companies I support. However, in doing this blog, and other projects for the University of Utah, I chose to look into some that I tend to use most often. For example, Pepsico...the leader in a lot of markets has some of the most innovative and exciting 'green' techniques being developed within their company. If you are interested in looking at the 2009 most sustainable companies, including top companies like Microsoft, Dell, Johnson & Johnson, and IBM you can find an entire article at www.sustainablelifemedia.com. It is important that we as a developing generation decide which companies are doing their part in saving our planet, and make sure that we supporting those companies, and avoiding those that are behind in their efforts. There is plenty of information out there available to consumers, we just have to make sure that we are doing our part to educate ourselves!
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